‘A Little Find’ wanted a name change to ‘The Find’. The original logo and branding no longer communicated what the brand represents; a sustainable and eco-conscious department store.
brand identity
One opening route to the development of the logo was a ‘lock and key’ approach, using wayfinding and navigation to play with the initials, using negative space to create letters. Colour swatches are drawn from fresh, textural and natural tones.
