LIVE WEBSITE
WORK INCLUDED:
Branding, Logo Design, website, photography, packaging, campaigns
Days had multiple stores which had different names, colours & logos. The brief was to communicate the brand under one name and branding by using the heritage, merged with a modern bakery.
After settling on the name 'DAYS,' the logo development took several different directions. The circle logo emerged as the most frequently used design, and I wanted to retain key elements of it to ensure the brand remained familiar to its customers. One crucial decision was incorporating 'EST 1741,' as it highlighted the company’s rich heritage and helped differentiate it from competitors
brand identity
The type face used is from the 1740s, which is when the business was established. Combining this with the heavier graphics in the branding showcases a traditional yet contemporary business.
