Point To Point is a sustainable clothing brand that collaborates with rural craft communities. The brand needed to showcase sustainability and transparency of clothing through online presence, branding, packaging and photography to celebrate the artisans and suppliers who make the brand possible.
brand identity
The brand needed an identity to communicate the cottage industry nature of their work, four point location and their four key values: Responsible Design, Environmental Protection, Worker’s Rights and Supporting Artisans. These are demonstrated across logo design, photography, social media, website, print & digital.
Craftsmanship
Preserving ancient &
traditional crafts
Sustainability
Using organic, natural dyed & biodegradable materials.
Cottage industries
Working with local makers, not manufacturers.
Thoughtful Design
Designing with the
world in mind.
Natural Materials
Hand Finished
Natural Dyed
Chemical Free
AZO Free
Biodegradable
Organic
GOTS