The old mill
WORK INCLUDED:
Branding, logo design, typography, iconography
COLLABORATORS :
Photographs by Frederik Jacobs
The brief was to design a logo, custom typeface, and in-store branding concepts for a new bakery and café in the Cotswolds. The client aimed to blend The Old Mill’s rich heritage with a modern-rustic aesthetic, capturing a balance of contemporary flair and traditional craftsmanship
We drew inspiration from archival photographs of The Old Mill's past, specifically a hand-painted typeface found on a 1940s van from a previous company. We reimagined this typeface by incorporating diagonal cuts to the arms and tails, giving it a unique style that blends the old with a contemporary vision.
